Welcome to Our Story
It’s pretty hard to sum up
So instead, we’ve written for you below bits and pieces of how MyMuse came to be. And why we made this our life’s work. And also a little about why you should care about your sexual wellness (not sure why we still need to convince you of this, but in case we do, we’ve tried our best).
Feel free to read in order, or to skip to the bit that most intrigues you.
Feel free to read in order, or to skip to the bit
that most intrigues you.
The Bedroom Revolution
Why Sex Toys Matter
Founder's Note
What We Make
The Bedroom Revoluton
Why Sex Toys Matter
Founder's Note
What We Make
Founder’s Note
Founder’s Note
Hi there, stranger.
Thanks for finding your way to our weird little corner of the internet. We’re Anushka & Sahil– the crazy couple that founded MyMuse, way back in 2020. Funnily enough, we first had the idea for MyMuse when we started dating (no coincidence, I suppose). As a young couple navigating modern love in India, we faced the same situations that many of you probably have– like finding a private spot to do ahem, those private things, or awkwardly buying condoms at the chemist. As our relationship evolved, one question always plagued us: Why is sex such a taboo in India, anyway?
Our Mission
We create thoughtful products that can be used by individuals or couples- before, during, and after “the act”. Intimacy encompasses a physical, emotional, and spiritual connection, and as a brand we build for the entirety of this deeply personal journey. Every product we
launch is made with the highest-quality materials, rigorously tested, and
designed for maximum pleasure.
It’s a noble mission really.
Our Mission
We create thoughtful products that can be used by individuals or couples- before, during, and after “the act”. Intimacy encompasses a physical, emotional, and spiritual connection, and as a brand we build for the entirety of this deeply personal journey. Every product we launch is made with the highest-quality materials, rigorously tested, and designed for maximum pleasure. It’s a noble mission really.
Our Journey
When we first launched, we just had a landing page and an Instagram account. We asked people to sign up if they were interested, because frankly we didn’t even know if people would actually buy our stuff! (Anushka’s biggest fear: having a spare room full of sex toys for the rest of her life).
2021
MyMuse launches full e-commerce website, with 4 first products (Pulse, Glide, Glow, and Spark). Set up our own warehouse to fulfill orders.
By the end of the year, MyMuse completed its first successful VC fundraise.
2022
MyMuse launches 12 more products, and also launches its presence on Amazon and Nykaa- India’s first sexual wellness brand to be on these platforms.
2023
MyMuse continues to grow, serve more PIN codes, and expand its portfolio across the country. Complete our second fund raise, and grow our team to 60+ Musers!
2024
We’ve created one of the fastest growing startups in India, delivering pleasure to all corners of our country!
Community: 250K+
Orders: 200K+x
5655 PIN codes served - that’s 30% of all pincodes in India
We’re on 8 Marketplaces [Amazon, Blinkit, Zepto, Instamart, Flipkart, Nykaa, 1mg, Guardian]
Last year, we ranked 3rd on Inc42’s list of fastest growing D2C brands in India.
The sexual wellness industry is now booming, thanks to our efforts!
We’re proud to say that we’re the first and leading sexual wellness brand in India, taking the charge in normalizing conversations about pleasure in our country.
Now
You can now find massagers on your favourite quick commerce app alongside sabzi and toothpaste (insert mind blown emoji). And for this, we are incredibly grateful. The more we as a society get comfortable with approaching intimacy as a normal part of life, the more we will be able to move towards a culture where sex is safe and enjoyable for all.
The bedroom revolution, as we fondly like to call it, isn’t about screaming from rooftops or trying to change everyone’s minds. At the end of the day– you do you! We’re not here to tell you how to live your life, or claim that you need a specific product to have good sex (though we might claim that it makes it better :D). The bedroom revolution simply means taking control of your own sexual wellness. And it’s happening all around us!
But Why Toys?
More & Better Orgasms
Toys are literally designed to help people have better orgasms. Whether you’re male, female, single, coupled, having regular orgasms or having none at all, toys help make things a little easier and oftentimes more pleasurable.
Strengthen Your Relationship
Using toys together can help improve your relationship both inside and outside the bedroom. Within the bedroom, toys add excitement to the mix - and there is no bigger turn-on than trying something new together.
Boost Your Self Confidence
Toys allow you to take your own pleasure into your own hands. They help you discover your own body - what feels good, what doesn’t, what you want more of, what you want less of.